The need
Earth observation science and technology are seeing increasing investment and impact. CSIRO’s Centre for Earth Observation has a key leadership role within the organisation, Australia and internationally. It’s leading a number of projects to create sovereign infrastructure and support expertise. As a specialist Centre with global goals, they needed additional marketing and communication support from a professional that understood the context and research.
Our solution
Claire was contracted to deliver a range of services from 2018 to 2021. Claire worked with the Director of CCEO and many scientists and communication specialists.Â
Deliverables and projects included:
- Developing a communication and engagement strategy for the Centre.
- Writing and editing marketing materials including brochures, case studies, fact sheets and media releases related to CCEO as well as NovaSAR, CubeSats, calibration and validation.
- Writing and uploading website content (WordPress) following readability and WCAGÂ
- Event and workshop design including survey development and Slido, researching and inviting speakers, leading internal meetings, creating and revising sections of agendas.
- Creating a brief business plan for the Earth Analytics and Science Innovation data analytics platform. This included updating the extensive plan from a few years prior and including sections based on market intelligence and liaising with internal subject matter experts.
- Creating and editing fact sheets, web content and newsletter content for EASI.
- Developing and delivering a series of impact case studies, for example:
- Robust land degradation measurements for the globe – Centre for Earth Observation
- Unlocking mineral resources using satellite data – Centre for Earth Observation
- Bushfire tracking with Sentinel Hotspots – Centre for Earth Observation
- Rural Intelligence Platform – Centre for Earth Observation
- Soil and Landscape Grid of Australia – Centre for Earth Observation
- Keeping satellites honest – Centre for Earth ObservationÂ
Links
Access the series of impact case studies: https://www.innovatecommunicate.com/wp-content/uploads/2022/10/Impact-Case-Studies.pdf Â
I highly recommend Claire Harris. We have worked on various projects together over the last 10+ years, many have required advice on our communication strategy. Claire’s work is high quality, creative and delivered against our strategic goals.
